A scalable library of photorealistic AI-generated people created for Finom’s digital advertising and marketing communications.
I created a wide range of human characters representing founders, freelancers, and small business owners across different ages, professions, markets, and visual scenarios. The imagery was designed to support multiple messages, formats, and creative directions rather than a single campaign.
My workflow combined AI generation, reference-based art direction, retouching, upscaling, and manual compositing. I produced multiple variations, corrected anatomy and visual artefacts, and maintained consistent lighting, realism, and brand quality across the final assets.